“There are three kinds of men: the one who learns by reading, the few who learn by observation, and the rest of them who have to pee on an electric fence for themselves.” (Roy Rogers)

I think the younger generation really missed out on the era of great cowboys. I grew up watching Roy Rogers, The Lone Ranger, Rawhide, Wagon Train, Death Valley Days, Palladin, Wyatt Earp, Gunsmoke,  Maverick, Bonanza and The Rifleman. If the show had horses, gunfights, dust, cactus and outlaws, I was all in. In the early days of TV the stories were as black and white as the picture. The good guys always stood up to the bad guys and the bad guys always chickened out. I learned a lot about right and wrong from those shows and Old Roy was always my favorite cowboy philosopher.

When I came across this quote it made me laugh at first but then I started thinking about it a little longer. The image of someone peeing on an electric fence is brutally indelible. I think it’s important to impart wisdom as vividly as possible to make it stick. I grabbed an electric fence once in my younger days and that was enough of an education. If I had read this quote back then, I might have thought twice about that decision but I didn’t read much at all back then. My education usually came the hard way, like the time I slid down a rope and gave myself rope burns so bad I almost went to the hospital. It looked so easy on TV but I missed the part about heavy gloves.

Now that I’m on the other end of the wisdom continuum, common sense comes a little easier these days. Now it’s my turn to teach the way of the world to the foster kids I work with and I try really hard to get the point across without leaving any marks. It is the most challenging task I have ever undertaken because most of these kids have never had a man in their lives who cared enough to share their wisdom, assuming they had any. I don’t really think any kid can learn much about reality by playing computer games and that fact is what I have to overcome every time I interact with boys. I try to paint word pictures that emphasize good and bad choices and the consequences that are sure to follow but more often than not I know I’m wasting my breath because they just don’t care enough to listen to the old man’s lectures. I don’t have Trigger at my side to make that lasting impression that heroes really do exist and right is better than wrong. It’s a heck of a lot harder to make your point when you’re riding a white Ford, not a Palomino.

I really wish I could get these kids out of town. Take them out in the woods or to the Flint Hills and let them feel that campfire that keeps your face hot while your butt freezes or just being able to lay out in a field with the night sky so full of stars it makes you dizzy looking up. They could all play with our dog, Indy, and get his first class tongue washing to clean up the last bit of BBQ sauce. Then, when they’re good and tired from a long day of cowboy chores maybe they would listen to me tell stories about the days before cellphones and computers when life happened and you didn’t get to hit the reset button to solve your problems. I would tell them about all the heroes who fought for what was right no matter how bad the odds were against them. And then I would finish with this great quote from Will Rogers, “Lead your life so you wouldn’t be ashamed to sell the family parrot to the town gossip.” If that doesn’t do it, I might have to hang up my spurs.

©Guy R. Horst and grhgraph.wordpress.com, 2014. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Guy R. Horst and grhgraph.wordpress.com with appropriate and specific direction to the original content.

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“I like people who can do things.” (Ralph Waldo Emerson)

I’m a long-time admirer of Ralph Waldo Emerson. He was great at breaking down complicated ideas into simple statements like this one. I, too, am fond of people who can do things. Which brings me to one of those people, my son Thomas. As I watched him grow up and become the man he is today, I was always struck by his willingness to work hard. He wasn’t an exceptional student but he always had lots of common sense and the ability to focus on the task at hand.

He started waiting tables right after high school, while he attended the local community college, and he kept right on working at various jobs through two more years at the university. College never really grabbed his attention as much as his jobs did and eventually he called to ask if I thought he should quit college and take a job at Garmin instead of finishing his bachelor’s degree. I gave him my blessing and told him he could always go back later but Garmin might be too good of an opportunity to pass up. I could see he wasn’t happy wasting time at college and I remember feeling that way myself when I was 22.

There’s an inherited trait in my family that is a powerful motivator, the urge to prove oneself against all odds. I saw it in my father and myself and now it was clearly driving my son to take his leap of faith. In retrospect, it was the best decision we ever made together. He has thrived in the avionics engineering department at Garmin and he has taken on every challenge put before him, in spite of his lack of technical education. He just knows how to get things done and they have placed a ton of trust in his decision-making skills. Now he’s going back to college to get his electronics manufacturing degree. He’s challenged again by his classes but I’m hopeful he will persevere this time.

I’m extremely proud of everything he is and I know he has a bright future ahead of him. On the other hand, his mother is worried because he’s almost 30 and still hasn’t found the right girl yet. I don’t think that’s a problem but in the interest of keeping peace with my spouse I decided to write this blog post as my way of improving his chances of finding the right one. Now that our daughter is married, my wife has turned her attention to Thomas’s future and the possibility of grandchildren is now my wife’s highest priority.

So ladies, here’s your chance. You’ll never see him on The Bachelor or find him in some bar but he’s out there waiting for the perfect female. If you want a guy who works hard, has a great sense of humor, loves his dog, drives a truck, runs in distance races for fun and is overly generous with everyone around him, then Thomas Horst might be just what you’re looking for. He’s kind, compassionate, honest and trustworthy. When he finds the right girl, I’m positive it will last forever and he will do whatever it takes to make her happy. He’s just the kind of person Emerson was talking about.

(PS – Thanks to his mom’s good genes, he’s also pretty good-looking. Here’s his photo from his sister’s wedding. He got the beard from me.)

And just one more thing, watch out for the dog. He’s way too protective but they’re inseparable so I hope you like sharing the couch with a 70lb shepherd mix.

You can thank me later. Good luck.

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©Guy R. Horst and grhgraph.wordpress.com, 2014. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Guy R. Horst and grhgraph.wordpress.com with appropriate and specific direction to the original content.

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“In love, one and one are one.” (Jean-Paul Sartre)

My daughter Lauren got married yesterday to Bob Klug (rhymes with clue). It was a day filled with every positive emotion and one I will never forget. Lauren even got me to dance for the first time in 40 years.  We shared a father/daughter dance while Bob Marley’s Three Little Birds played in the hall. That had to be a first.

When it came time to give my father-of-the-bride speech, I actually blew my lines but no one noticed so today I’m going to finish my thoughts in this blog.  I will include the first part of that paragraph for the purpose of context…… “Lauren you chose well and you’re really lucky that Bob even exists. Personally, I had my doubts that you would ever find a guy who could meet all of your expectations but with your usual tenacity you did and except for that Packers thing, I think he’s great too so you have my blessing. Now Bob, welcome to the family. You have no idea what you signed up for do you? That’s OK, neither did I, but the good news is – when you’re in love anything is possible.”

After the wedding last night, as I was contemplating what would make this a better post, it occurred to me that “One and one make one” was the perfect metaphor for that sentiment.  Love is the single most powerful emotion any human can ever experience and it makes anything possible. It brings us together in ways that nothing else can and it binds us together as extended families with people from all over the world. It is the elixir of life and the one thing we all need to share as often as possible. Spending an entire day experiencing this phenomenon is about as joyful as it gets. I got to share moments with people who would have never come into my life except for this one reason, to give Lauren and Bob a day to remember for all the days to come.

I toasted their marriage with a very sincere wish for their future, “May God bless your marriage and may every day of your lives together be even better than today.” That’s what love and commitment bring to the union of souls, the firm belief that loving each other makes anything possible. Marriage is never easy and it doesn’t always work like we thought it would but that’s why we need to start the journey together with a firm commitment. We try, we fail and we try again but we keep holding on to each other, no matter what, because love is the foundation the commitment rests on.

That’s what Jesus gave us with his death, a commitment to undying love for all mankind. He set the standard for all eternity and now we all know what it takes to perpetuate his mission. It takes all we have, every day, with everyone and no one gets left out. Love is all-consuming and the only goal worth pursuing. More than any other thing, I want my children to have this purpose for their lives, love one another and make a commitment that will stand the test of time. Then they will have all the blessings that love has to offer.

In order to make that future possible here’s a thought that I can’t possibly improve on, “Love is, above all, the gift of oneself.” (Jean Anouilh)

©Guy R. Horst and grhgraph.wordpress.com, 2014. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Guy R. Horst and grhgraph.wordpress.com with appropriate and specific direction to the original content.

 

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“Mediocrity loves company.” (Unknown)

Is it just me or has mediocrity become a way of life? I can barely remember the last time I experienced truly great service. It seems like good enough has reached a new low.

Take for instance the experience I had recently with a major cell phone company. All I wanted to do was buy a pre-paid cell phone for my 91 year-old mom. She already had the phone, so all I needed was the pre-paid minutes. I went to the nearest store, went online to the website and after all other efforts failed I called the customer service number that was buried on the website. It still took two different customer service people to fulfill my request. Finally, I reached nirvana and the minutes actually showed up on her phone. All told, I spent nearly two hours of my old age trying to get a company to take my money. Does it really have to be this difficult?

I don’t possess an MBA, so I’m not qualified to criticize the geniuses who run most companies these days but since when has taking money from a customer become such a hassle. In my experience with small business ownership, getting paid was all that mattered. Cash flow is what we called it back then and it was extremely important. It had to happen before the bills got paid and paychecks were even possible. I hand wrote invoices if it meant getting cash from a customer right then and there. My office manager wasn’t always happy with me for going around the bookkeeping system but she understood my reasoning and we always found a way to make it work.

Is this really the best we can do? Has mediocrity become the standard operating procedure today? My only theory for why this has happened is that it works well with political correctness and the goal of making everybody as comfortable as possible at all times. By dumbing down our expectations of job performance we all get to feel good about ourselves. It’s the Peter Principle run amok. By keeping customers at bay with woeful websites and clueless customer service, businesses can hide their inadequacies and managers can still make their numbers and get their bonuses. That’s the real aim of business today, don’t make waves and get your bonus check. How mediocre is that?

It’s a good thing I’m no longer running a company. I would probably get arrested for disturbing the peace that mediocrity promises. My management principles were based on two books I read in my early days of running the business, The Goal and In Search of Excellence. Both of these excellent reads made it quite clear that eliminating bottlenecks was the most important function of a good leader. I did this by refusing to let anything get between us and the clients like never having voice mail, taking messages in writing and returning calls promptly. I made it a company goal to never let the phone ring three times and we had five lines for just a fifteen person company. My standard response, when customers were surprised that I answered their calls personally, was this, “You’re my customer. Why wouldn’t I want to talk to you?” We were never perfect but nobody ever tried harder to make clients happy and get paid as soon as possible.

Mediocre was and still is a dirty word with me. I hate hearing, “I’m sorry, we can’t do that” when they really mean “Management won’t let me do that.” That’s when you know the company has made conformity its performance metric. “Don’t think, just do what management tells you and stay in line,” is the mantra of Corporate America and the reason so many people hate their job. And the most troubling reality of all is that profitability is much harder to achieve when the employees are forced to stop caring about the customers. Mediocrity and conformity are the root of all evil as far as I’m concerned but I think JFK said it better, “Conformity is the jailer of freedom and the enemy of growth.” Now that’s a bold statement, let’s all try to remember what that feels like. I can hear the MBAs grumbling already.

©Guy R. Horst and grhgraph.wordpress.com, 2014. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Guy R. Horst and grhgraph.wordpress.com with appropriate and specific direction to the original content.

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“Failure seldom stops you; what stops you is the fear of failure.” (Jack Lemmon)

I read a really intriguing article by Patti Sanchez on the Harvard Business Review website today. It was titled, “Why marketing needs to hire a corporate folklorist.” (The link to the full post is at the bottom of this page.)  The gist of the post was that all companies have great stories to tell about themselves but the best people to tell the story are pretty busy doing the things that make the company  successful in the first place and they may not be great story tellers. Hence the need for folklorists. I think she made a great point and it’s the first time I’ve ever heard anyone suggest this idea. That’s a job I would take in a heartbeat.

There’s just one problem with her concept. In my opinion, it would be very hard for a folklorist to peacefully coexist in most corporate marketing departments and here’s why. In my experience running a small graphic arts production company, most of the best stories I could tell, all would have equal parts failure and success. The great stories invariably began with some stupid decision on my part but through perseverance and tenacity we usually made chicken soup out of chicken sh*t. I find it hard to believe that any corporate marketing department in today’s climate of quarterly earnings and political correctness would ever want to share those kinds of stories with the general public, even though every great company has them. Corporate America has become so risk-averse and leaderless that no one would dare risk the all-mighty corporate brand and its carefully cultivated mystique. More’s the pity.

The real problem with this idea and with business in general, these days, is leadership. I grew up with a father who was just about as fearless as a man can be and he was a great, great leader. Now, when I say fearless, I’m not talking about physical strength or overt courage. I’m saying he was not afraid of any problem or task at hand in running our small business. He made sure that I was instilled with this same will to win at a young age and always encouraged me to take calculated risks. He knew this was the essence of leadership and the most important skillset for running any company. In my dad’s mind, failure was not an option, it was a necessity. I was taught to get over it emotionally, get on with it mentally and find a better way. No excuses, just deal with it and move on. And if it was a bad enough mistake, then apologize and ask for forgiveness from whoever may have been hurt, including the employees. His leadership lessons always revolved around humility, integrity and perseverance. I’ve never known another like him in all my life.

I would be willing to bet any amount of money that all of the best known brands in America have those same lessons in their history. They were founded by men just like my dad and they are still successful today because a majority of their key people know the stories and still believe in their significance even if marketing is loathe to ever share a story of abject failure that changed the company’s destiny. We’re all human beings who fail and then try again, until we get it right. That’s the best possible story to tell and the most inspiring to the next generation of leaders. It’s OK to be humbled and have our integrity tested and keep on trying again. That makes us part of the team and even more human.

We can change the world if we just stop being afraid of failure. There are thousands of great stories to tell about America and especially the epic journeys some people have taken to build their businesses. They overcame every failure and kept after their goals relentlessly. The world needs that same sense of commitment and by sharing our experiences we will encourage the next generation to try even harder. Let’s tell the truth about what it really takes to succeed and stop worrying about the brand.

http://blogs.hbr.org/2014/07/why-marketing-needs-to-hire-a-corporate-folklorist/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+harvardbusiness+%28HBR.org%29&cm_ite=DailyAlert-071614+%281%29&cm_lm=sp%3Agrhorst%40yahoo.com&cm_ven=Spop-Email

©Guy R. Horst and grhgraph.wordpress.com, 2014. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Guy R. Horst and grhgraph.wordpress.com with appropriate and specific direction to the original content.

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“Narcissism, it’s not for everybody.” (Guy Horst)

Hello world. Would you like to try something completely different today? Really? Are you sure? It could be a challenge and it might make you feel weird? OK, if you say so, but just remember it was your choice.

Now turn off your phone or computer and go outside. You can check back in with me later tonight or tomorrow when I finish my thoughts. Really, it’s OK, it will still be there when you get back from your walk.

Wow, that was wonderful. A day without electronics. Here’s how it went. We went to church with my daughter and her fiancé Bob. After lunch I took my car in for an oil change and stopped at the store for some early season sweet corn. When I got home, I rounded up the recyclables and took them up to the Ripple Glass container. That’s actually a few months worth of beer bottles, I swear.

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Later in the day, my wife and I worked on the flower beds and now they look like this.

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We had dandelion leaves as part of our salad for dinner, along with the corn. Just before dark, I took our dog, Indy, for a walk and we met up with the new family of foxes that lives by the park. I would have gotten a photo but Indy was going crazy and it was all I could do to keep him on the leash, so picture taking was out of the question.

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On the way home from our walk, two women stopped to talk about Indy. I think they were hitting on me but I’ll just give Indy the credit. I was hot today but not that kind of hot.

So on my day without the internet, I spent time with family, did my part to free up space for more beer drinking, shucked some corn, got some exercise with the dog and made the backyard a little more enjoyable for all the people who walk by our house and appreciate our flower beds. By staying away from digital media I was able to find more joy in simple pleasures and see the world firsthand. Freeing myself from my electronic leash is something I need to do more often and it reminds me how self-absorbed I feel when the internet becomes a habit.

I don’t ever want to be stuck in my house watching the world go by on a 15″ screen. It’s not enough and it will never be as much fun as human interaction and the real world of flowers, animals and smiling faces. I think these last two pictures will make my point.

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Which one would you rather be seeing right now?

©Guy R. Horst and grhgraph.wordpress.com, 2014. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Guy R. Horst and grhgraph.wordpress.com with appropriate and specific direction to the original content.

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“I respect faith, but doubt is what gets you an education.” (Wilson Mizner)

“If you don’t know, you have to ask,” was my dad’s daily directive for all of my childhood. More often than not, this came up in the process of running a profitable family business but he expected me to follow this code at all times. Unfortunately, following his direction meant that I looked really stupid a lot. He possessed a wonderful knack for patiently explaining the answers to my questions but most people were less than happy with my persistent doubts. I challenged people all the time with questions and most often the answer was, “Because I said so.”

My willingness to ask questions and look for every possible problem has served me well. However, there are times when it seems like I’m the only one who cares anymore. The world around me seems to be quite content to accept every bit of information at face value without ever questioning its potential for accuracy or relevance. It seems to me that healthy skepticism is a lost art and we are heading down a path of tacit compliance where the truth is nowhere to be found. Just because someone is on TV, or the internet, making statements about world events, it doesn’t mean we have to believe them. In point of fact, the media is not a good source of information because someone has to pay for those shows to air.

Therefore, the first question to ask is this, “Who has a vested interest in the content of this message?” Only when you understand the priorities of the source can you put the information into context and this includes our government. We cannot allow ourselves to be deceived by politicians who are joined at the hip with the special interests that funded their reelection campaigns. We must remind ourselves that every elected official owes their power to parties that intentionally strive to remain anonymous.

Which begs the next question we must ask, “What have they got to hide?” A truly virtuous person or entity would have no good reason to hide from public scrutiny. Therefore, it is reasonable to assume that anonymous parties are acting in selfish ways and contrary to the public good. Transparency is a detriment to self-serving individuals because negative public opinion can be very costly. That’s why they prefer to hire messengers who possess some degree of credibility that is universally accepted by a majority of the public. Titles are the stock and trade of media types because they connote authenticity without the need for actual accomplishments. In my experience, I have yet to see a Congressman who was ever successful at anything else. I could make the same argument about our Presidents, all the way back to JFK. At least he served with distinction in WWII.

Here’s why this matters. Skepticism is critical if we are ever going to know the truth about anything. We have to ask questions and expect clear definitive answers. We have to constantly ask, “Why?” “What’s in it for them?” “What if the worst happens?” “What if it’s not true?” “What if we’re all wrong?” By forcing the truth out into the open, for all to see, we can protect ourselves from those self-serving individuals who prey on our trusting nature. Asking questions and expressing doubts is a human right. As  Americans we have just as much voice in the process of government as any elected official or bureaucrat and we need to constantly remind them that they work for us. We get to ask any question we want and they are obligated to answer completely and honestly. I would much rather look stupid than be foolish enough to believe the half-truths that pass for answers in Washington D.C. If I have the correct facts, I can do my own reasoning but it’s up to me to ask the hard questions.

Thomas Jefferson explained it this way, “Your own reason is the only oracle given to you by heaven.” Lets all make the most of our God-given ability and find a better way to reason.

©Guy R. Horst and grhgraph.wordpress.com, 2014. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Guy R. Horst and grhgraph.wordpress.com with appropriate and specific direction to the original content.

 

 

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